Having a credible website is key in building trust with your users. A trusted website is more widely shared and makes it easier to sell products and services to prospective customers.
Having a trustworthy website also means a greater search engine ranking. Search engines like Google look for credibility when ranking websites, making it easier to get on the first page.
Listed below are 14 steps to ensure your website is credible.
1 Make Your Your Website Is Visually Attractive
Having a visually appealing website is an important step in gaining viewer trust. Making a website look clean and professional gives the viewer assurance of its credibility.
If you are building your own website, make sure to use templates that fit and look the part.
2 Add Your Business Contact
Having a contact us section on your website is another way to make your website appear more trustworthy. By having a way to reach your company, viewers can feel more secure while exploring your site.
Another way to ensure security is to have a physical address listed on your website. This lets web viewers know where you are located and adds another layer of credibility to your site. You should include your address and contact information on both a dedicated page and your website’s footer.
This information should be very visible and easy for viewers to find.
3 Showcase Your Team
Putting you or your team on your website can help put faces to your business. This makes your website feel more human and relatable for viewers and potential buyers.
4 Showcase Your Partnerships
By associating your website with other credible sites, you can gain consumer trust. If you have affiliations, showcase them in a section on your website. Use their logos and create a title showing your relationship.
5 Showcase Your Achievements
Has your business ever been featured on anything? Have you won any awards for your business? Placing these achievements on your website with images and backlinks to any online articles featuring your business is a great way to boost your credibility.
Showing your achievements is also a great way to stay competitive for your potential customers.
6 Implement Testimonials
Placing a testimonials section or page on your website makes prospective buyers more confident in your business.
A strong positive view can persuade not only trust but can cement a potential customer’s decision to buy, increasing both user engagement and sales.
When adding testimonials, think about adding buyer photos. These put a face to your review, further driving trust and credibility.
7 Add A Privacy Policy
Implementing a privacy policy into your website shows transparency and creates increased credibility for viewers. It shows your viewers where their data goes when you collect it.
A good place to consider placing a privacy policy popup is anywhere you are collecting information from your users. This includes newsletters, downloads, purchases, and contact forms to name a few.
8 Get Verified
A third-party seal on your website can go a long way. If your website sells products or services and asks for credit card information, a third-party seal can assure your potential customers that their information is safe and secure. Your customers will be more likely to purchase your products or services online and search engines will view your site as more credible.
9 Enhance Your Load Time
Having a website that loads fast not only helps with your google rankings but helps keep your users on your page. A slow website can create a stressful user experience and leaves a bad impression on your potential online customers.
10 Link Your Social Media
Another good way to gain consumer trust is to show the social aspects of your business. If you have social media accounts for your business, link them to your website.
By letting customers view your accounts and your following not only are you gaining credibility, but it can also have a positive effect on your social medial presence.
11 Guarantee Your Services
Having a guarantee can take a lot of the stress away from a purchase. It ensures credibility and allows consumers to be more confident in their choice to buy your products or services.
When you take the risk out of a purchase, potential customers will become more likely to buy.
12 Keep Your Website Updated
It is important to maintain your website. Keep your site updated with new promotions, products, highlights, etc. You must also remember to remove your promotion as soon as they end. Keeping outdated information on your website can have a bad impact on your credibility.
Keeping up with these 12 steps is a good way to build consumer trust and improve your search engine optimization.